Starting November 1st, Coca-Cola is temporarily reversing the color of their cans. The white can shown below is part of their new campaign to help protect the arctic habitat of their winter mascot, the polar bear.
The world’s largest beverage company will initially donate $2 million to the campaign. It will then match up to a million dollars that Coke drinkers are expected to donate through text messaging.
The Coca-Cola Foundation has donated more than $451 million in support of community initiatives worldwide. Just this last Tuesday, the company donated more than $1 million USD toward relief efforts in eastern Turkey after a 7.2 magnitude earthquake struck the area Sunday. The very next day they pledged $500,000 to the Atlanta Women’s Foundation to support economic empowerment initiatives impacting Atlanta’s women and girls.
Nicola Kettlitz, president of Coca-Cola Ltd., said “We’ve done this for many years and it’s a part of who we are. We understand that without sustainable communities, we really do not have a business. It cannot just be greenwashing, We need to do it (action to protect the environment) and then maybe say it, but to do it is an important aspect.”
Coke hopes that since the arctic is warming, and two-thirds of all polar bears now live in Canada, that their funds will help scientists to understand what the environment will be like in the future so we aren’t rushing last minute to protect the animals. They also hope the money will help protect the communities affected.
Justin Timberlake’s Music Campaign
No, I don’t mean he’s in it; he’s the target market. And Justin did see it, he even tweeted it. It’s a campaign made by his fans, with the goal of talking him into making new music. Late last year, I had reported that Justin is unable to do two things at the same time, however, he sings on a daily basis.
If you’re unfamiliar, law firm Beastley Allen filed a lawsuit against Taco Bell (owned by Yum! Brands) for advertising taco mix as beef. Turns out real USDA beef is used by Taco Bell. Beastley Allen dropped their class-action lawsuit, but Taco Bell isn’t satisfied.
So Taco Bell created a campaign to mock them and request an apology. The campaign includes full-page advertisements in the Wall Street Journal, LA Times, and the New York Times. The company plans to take legal action against the law firm over the false claims. Click the links below to see the complete ads.
Thank you for suing us. | Would it kill you to say you’re sorry?
