Finally a President did something right. President Obama signed a new law; a press release from the White House states the law “requires the Federal Communications Commission to prescribe a regulation limiting the volume of audio on commercials transmitted by television broadcast stations, cable operators, and otehr multichannel video programming distributors.” They actually have to install technology that makes sure the volume of commercials doesn’t exceed the volume of the programs they air. The FCC will begin to enforce the law within a year.
“The country will now get the relief they deserve from the annoyance of blaringly loud television commercials,” said Rep. Eshoo in a press statement. “Consumers will no longer need to drive for the ‘mute’ button during commercial breaks.”
“The CALM Act, a pro-consumer measure signed into law December 19th by President Obama, will help lower the volume on TV commercials,” said FCC chairman Julius Genachowski in a press release. “The FCC will now focus on implementing the law to give consumers back the volume control on their TVs.” Congrats on your accomplishment, Obama.
Justin Timberlake’s Music Campaign
No, I don’t mean he’s in it; he’s the target market. And Justin did see it, he even tweeted it. It’s a campaign made by his fans, with the goal of talking him into making new music. Late last year, I had reported that Justin is unable to do two things at the same time, however, he sings on a daily basis.
“It’s Always Sunny In Philadelphia” is one of the greatest shows online. I say online, because, what the fuck is a TV? The show’s characters are shallow, cruel, self-obsessed, stupid drunks - which is probably why I find it so enjoyable.
And the Hallmark theme of these new promos make it better. They’re all shot in a warm autumnal glow and have a sensitive voiceover about heartwarming self-discovery.
Here are more from the promo series: Me, Wings, Leaves, The Gift Of Giving
POM Wonderful Presents: The Greatest Movie Ever Sold
We’ve all seen those collector’s cups and kids-meal toys in fast food restaurants covered with images from major movies, but why aren’t marketing tie-ins ever promoting a documentary? How about a documentary about making the documentary?
In POM Wonderful Presents: The Greatest Movie Ever Sold, filmmaker Morgan Spurlock (Where In The World Is Osama Bin Laden?, Super Size Me) tries to create a $1.5 million documentary paid for only by advertising. However, it in no way has enough depth to be considered informational about the business of advertising, marketing, sponsorship, and product placement.
The title alone tells you he succeeded. The pomegranate juice POM Wonderful isn’t only mentioned in the title, but also in two actual and humorous commercials for the product in the movie. And Spurlock is often shown drinking he product (when he reaches into a cooler to grab a bottle, logos of all other drinks are blurred)
The Pennsylvania city of Altoona has even agreed to change its name to “POM Wonderful Presents: The Greatest Movie Ever Sold” for 60 days to promote the film.
