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Posted 6 days ago
The Upside Down AppleEver wonder why Apple’s logo used to be upside down? Former Apple employee Joe Moreno explains. Many years ago it would have been normal for a passer by to have seen Apple’s logo upside down on the lid of my open Apple Macintosh PowerBook G3 laptop. I’m proud to say that I liked seeing the apple logo right away up as I fondled my pride and joy whilst working up to flicking open the lid. I didn’t frankly think about that the logo would now appear upside down to anyone looking over in my general vicinity. When you spend that/this sort of money, I would rather have it look right for me, not the nosey/admiring onlooker. Goes without saying it’s not the best solution when considering how a brand identity looks to everyone else, but I personally don’t care about that. I don’t think it was wrong at all to want the iconic Apple logo to be the right way up when you opened your exceedingly expensive Apple laptop. Zoom

The Upside Down Apple
Ever wonder why Apple’s logo used to be upside down? Former Apple employee Joe Moreno explains.

Many years ago it would have been normal for a passer by to have seen Apple’s logo upside down on the lid of my open Apple Macintosh PowerBook G3 laptop.

I’m proud to say that I liked seeing the apple logo right away up as I fondled my pride and joy whilst working up to flicking open the lid. I didn’t frankly think about that the logo would now appear upside down to anyone looking over in my general vicinity.

When you spend that/this sort of money, I would rather have it look right for me, not the nosey/admiring onlooker. Goes without saying it’s not the best solution when considering how a brand identity looks to everyone else, but I personally don’t care about that.

I don’t think it was wrong at all to want the iconic Apple logo to be the right way up when you opened your exceedingly expensive Apple laptop.

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Posted 1 week ago

Tumblr vs Porn Company: Copyright

If you check the NSFW Tumblr porn tag, you’ll find loads of pornography. There’s a ton of spam, but also many legit users posting it. But porn company Perfect 10 isn’t happy about the copyright infringements, so they filed a lawsuit against Tumblr.

The publisher makes it clear in the lawsuit that all content posted on Tumblr that comes from Perfect 10 is clearly copyright infringement. However a DMCA notice needs to be filed for each piece, not just a generic description of the infringed work. The lawsuit goes on to say that there is a “rampant and unremedied uploading, display and distribution of Perfect 10’s copyrighted photographs.” They claim they have issued several DMCA take down notices to Tumblr, who has “turned a blind eye” to the situation.

What about all the other infringed content on Tumblr? Websites like Tumblr, Facebook, YouTube, and Twitter stay alive with Safe Harbor laws. These laws say that users are responsible for what they post, not the website. But those laws only apply if the website in question complies with DMCA laws.

If they have ignored complete take down notices that show the content is infringed upon, the lawsuit would require them to not only pay Perfect 10 five million dollars in damages, but would also have to remove the content, and adhere to DMCA take down notices and copyright laws.

The lawsuit can be seen here.

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Posted 1 week ago

The Amazing Spider-Man Preview

We’ve seen trailers for probably the biggest movie of the year, but we haven’t seen a 4 minute preview until now. If this doesn’t leave you wanting more, you’ve probably never read the series.

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Posted 1 week ago
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Posted 2 weeks ago

Tumblr talks Fuck Yeah and introduces Storyboard